Travel & Hospitality
When it comes to customer engagement, travel and hospitality marketers face several challenges unique to this industry. There’s “competition” from partners and service providers. Most serve B-to-B and B-to-C customers with significantly different expectations and needs. And it’s essential for mobile and digital experiences to be outstanding, because travel consumers are on the go and one click away from another option.
Fortunately, there are travel and hospitality marketers guiding their brands through these tumultuous times. Join Target Marketing Group on April 6, 2017 for an exclusive VIP roundtable to hear how marketers from leading travel and hospitality companies are successfully overcoming their industry’s unique challenges and, most important, harnessing new opportunities. These marketing leaders will discuss such issues as:
- Balancing customer engagement strategies across channels
- Creating relevant experiences for their varied customer groups
- Planning for analytics and martech initiatives that can ensure relevance in their communications
- Adjusting marketing to meet today’s digital and mobile realities
All discussions will be off the record, so speakers and attendees can exchange ideas freely all evening—during networking, as well as during the roundtable discussion. Drinks and a lavish dinner are complimentary, but space is limited.